Apple uploaded the full first episode of its sci-fi dystopian TV show “Silo” on Twitter on June 27, 2023, three days before the season finale of the show was scheduled to premiere on the streaming site. The reason for this move is likely to be a combination of factors, including:
- To promote the show and generate interest in the season finale. By making the first episode available for free on Twitter, Apple is giving potential viewers a chance to sample the show and see if they’re interested in watching more. This is a common marketing strategy for streaming services, and it can be very effective in driving subscriptions.
- To take advantage of Twitter’s new feature that allows users to upload longer videos. Twitter Blue members can now upload videos up to two hours long, which is perfect for a full episode of a TV show. By uploading the first episode of Silo to Twitter, Apple is showing off this new feature and encouraging more people to sign up for Twitter Blue.
- To set a precedent for other streaming services. Apple’s move could also be seen as a way to set a precedent for other streaming services. If Apple is successful in generating interest in Silo by uploading the first episode to Twitter, other services may be more likely to do the same. This could lead to a new way for streaming services to promote their shows and reach a wider audience.
Whatever the reason, Apple’s decision to upload the full first episode of Silo to Twitter is a bold one. It will be interesting to see how it affects the show’s viewership and whether it leads to more streaming services following suit.